Bundle vs Unbundle Revenue Calculator

How it is calculated

The tool multiplies each price by one shared unit count: bundle revenue = bundle price × units and unbundled revenue = sum of individual prices × units. The "units" figure means the number of customers or orders, each buying either the whole bundle or every item at its separate price. The option with the higher total is named the winner, and a tie goes to the bundle. All inputs must be above zero. Because the same unit count is used for both options, the result depends only on which price is larger. It does not model extra volume from a discount, costs, or customers who would buy only one item.

Common mistakes

• Expecting the bundle to win because it has a lower price and sells more. The tool uses a single sales figure for both, so a discounted bundle always loses unless you account for the extra volume by hand.
• Entering the sum of the individual prices as an average per item. The field takes the total of all items in the bundle, so three $20 items go in as 60, not 20.
• Using the same units for items sold alone and bundles. A bundle sale carries several items, so one customer may buy only one or two of them if prices are separate; the tool assumes every customer buys the whole set.
• Comparing revenue instead of profit. If the bundle includes items with high cost or you give up high-margin add-ons, higher revenue can still mean lower profit.
• Calling a tie a bundle win. When both revenues are equal, the tool lists the bundle as the winner, but the options are exactly equal at that volume.